What is Norwegian Design?

Generally, Norwegian design is included in the “Scandinavian Design” genre, where white and grey seem to have indefinite shades, and the word minimalistic becomes too maximal to fully comprehend the lack of embellishment and texture. 

(Photo: Aktiv I Oslo)

This style exists in our repertoire of designers too, of course, but we have so much more to offer! Oslo Fashion Week is almost at an end, and although the event itself has not gotten the greatest reviews, the designs shown on the catwalk truly deserve recognition. Where some designers kept the clean cuts, playing with angles and simplicity, others went off the deep end with colours, patterns and textures. With such designers as Fam Irvoll and Leila Hafzi, nothing less could be expected. Nina Jarebrink  played with simple cuts and velvet details in beige, rusty red and black. Her design was spot on for the season, and very wearable. Kristian Aadnevik, who worked as a senior designer for Roberto Cavalli, is now promoting his new and more affordable collection made for Ricco Vero. Needless to say the dresses were amazing! 

(Photo: Aktiv i Oslo)



So what should you take home if you want everyone to know your clothes are Norwegian fashion? Simple white shirts in luxurious materials for men and women are classically minimalistic. Loose knitted tops and dresses in soft pastels is another obvious choice, and are seen in our neighbourhood at Frogner all the time. If you have a sense of humour in you clothing, see Moods Of Norway’s designs. Hidden in the traditional Norwegian patterns on their clothes you’ll find tractors and cocktail glasses!



Did you know: Norway is the first country to ban fur products from the shows during fashion week! Animals rejoice!